Hobaneng Hona Joale e le Nako ea ho Qala Khoebo ea Hau ea Lieta
Ka tlhoko ea lefats'e ea niche, label ea poraefete, le lieta tsa boqapi tse holang ka potlako, 2025 e fana ka monyetla o motle oa ho qala mofuta oa hau oa lieta kapa khoebo ea ho etsa. Ho sa tsotellehe hore na u moqapi oa feshene ea labalabelang kapa rakhoebo ea batlang lihlahisoa tse ka senyehang habonolo, indasteri ea lieta e fana ka menyetla e phahameng—haholo-holo ha e tšehetsoa ke moetsi ea nang le phihlelo.
Litsela tse 2: Brand Creator vs. Manufacturer
Ho na le mekhoa e 'meli ea mantlha:
1. Qala Letšoao la Lieta (Private Label / OEM / ODM)
U rala kapa u khetha lieta, moetsi oa li hlahisa, 'me u rekisa tlas'a lebitso la hau.
• E loketse bakeng sa: Baqapi, ba qalang, ba susumetsang, likhoebo tse nyenyane.
2. Qala Khoebo ea ho Etsa Lieta
U iketsetsa tlhahiso ea fektheri kapa ea kantle, ebe u rekisa joalo ka morekisi kapa morekisi oa B2B.
•Matsete a phahameng, nako e telele ea ho etella pele. E khothaletsoa feela ka chelete e tiileng le boiphihlelo.
Mokhoa oa ho Qala Letšoao la Lieta tsa Leibole le Ikemetseng (Mohato ka Mohato)
Mohato oa 1: Hlalosa Niche ea hau
•Li-sneakers, lirethe, lieta, lieta tsa bana?
•Liaparo tsa feshene, tse bolokang tikoloho, tsa masapo, tsa seterateng?
•Ka Marang-rang feela, mabenkeleng, kapa mabenkeleng a mangata?
Mohato oa 2: Etsa kapa Khetha Liqapi
•Tlisa likheche kapa mehopolo ea lebitso.
•Kapa sebelisa mekhoa ea ODM (mefuta e seng e entsoe, lebitso la hau).
• Sehlopha sa rona se fana ka meralo ea litsebi le tšehetso ea prototyping.
Mohato oa 3: Fumana Moetsi
Batla:
• phihlelo ea OEM / ODM
• Letšoao la tloaelo, sephutheloana le mongolo
•Tsebeletso ea sampole pele ho bongata
•Bonyane bo tlase ba odara
U iketsetsa tlhahiso ea fektheri kapa ea kantle, ebe u rekisa joalo ka morekisi kapa morekisi oa B2B.
Re feme—ha re morekisi. Re u thusa ho aha lebitso la hau ho tloha qalong ho ea holimo.
U Batla ho Qala Khoebo ea ho Etsa Lieta?
Ho qala feme ea hau ea lieta ho kenyelletsa:
Matsete a mechini le lisebelisoa
Ho hira basebetsi ba nang le tsebo
Mekhoa ea ho laola boleng
Litšebelisano tsa barekisi bakeng sa letlalo, rabara, EVA, joalo-joalo.
Logistics, polokelo, le tsebo ea meetlo
Mokhoa o mong: Sebetsa le rona joalo ka moetsi oa konteraka ea hau ho qoba litšenyehelo tsa pele.
Karohano ea Litšenyehelo tsa ho Qala (bakeng sa Baetsi ba Brand)
| Ntho | Khakanyo ea Litšenyehelo (USD) |
|---|---|
| Thuso ea Moqapi / Tech Pack | $100–$300 ka setaele |
| Ntlafatso ea Mohlala | $80–$200 para e le ’ngoe |
| Tlhahiso ea Odara ka Bongata (MOQ 100+) | $35–$80 para e le ’ngoe |
| Logo / Packaging Customization | $1.5–$5 yuniti ka nngwe |
| Thomello le Lekhetho | E fapana ho ea ka linaha |
OEM vs ODM vs Leibole la poraefete le hlalositsoe
| Mofuta | U Fana ka | Re Fana ka | Brand |
|---|---|---|---|
| OEM + PL | Moralo oa hau | Tlhahiso | Leibole ea hau |
| ODM + PL | Khopolo feela kapa che | Moralo + tlhahiso | Leibole ea hau |
| Feme ea Tloaelo | U theha feme | - | - |
U Batla ho Qala Khoebo ea Lieta Marang-rang?
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Nako ea poso: Jun-04-2025